The Craft of Research

I want to simplify this project as much as possible.  It should be a three-step process.

1. Find a newsworthy statistic that interests you.
2. Compare it to something.  (e.g. other geographic areas, the same statistic in previous years, etc.)
3. Use reporting, and possibly more research, to determine and explain why your number compares as it does.  This will certainly involve identifying and interviewing experts on the subject.  In addition to getting them to explain “why,” you’ll probably want them to make suggestions for how to improve the number and/or predictions for the future.

Your grade will be based on how well you handle items 2 and 3.  I’m expecting 800-1000 words.  Pitch is due 10/12.  (Feel free to contact me sooner, because if not approved, I won’t allow much time for a re-pitch.)  Story is due 11/10.

Common pitfalls to avoid:

• Back-end research: Don’t conjure up a story idea and then try to figure out how to fit (statistical) research into it.  That’s backwards.  The research is supposed to inspire the story.  In fact, don’t even bother making a pitch unless you already have the data that inspired your story idea.  Once you start writing, if you find yourself several paragraphs into the story before you’ve mentioned any numbers, you’re also “back-ending” it.  A research-inspired enterprise story needs the research up high.  If not in the lead, then shortly thereafter.
• Numbers without context: Reporting that there are 27 widget manufacturers in your CD means nothing without context.  How many were there five years ago?  What is the difference from the average CD?  Get it? Some kind of comparison is vital.  Chronological or geographical comparisons are two of the most common and accepted.
• Statistical overload: Don’t operate on the “more is better” principle.  All you really need is one good statistic to inspire your story.  That’s not to say you’re limited to one, but don’t bombard.  Cramming too many numbers into a story often clouds the theme or makes the necessary backup reporting too unwieldy.

Helpful hints: Interesting statistics you found while researching your beat memos may make for good story ideas.  Many of the sites listed on my NYC.gov handout are treasure troves of statistical information.